![]() Some authors even make the first in a series free – although many are wary of appearing to devalue their work in that way, or simply can't bring themselves to give their work away for nothing. Price the first in a series cheaper: if you can get readers to take a punt on the first in your series and like what they read, they'll be prepared to pay higher prices for further books in the series – and possibly a premium for each new release, at least when it first comes out.On the other hand, if you're habitually pricing books at the cheapest rate of 99c, when other similar indie books are selling in the $2.99+ bracket, readers may simply assume they're no good and disregard them. Sometimes less is more – but not always: although a price set to fall in the 70% range may reap you maximum royalty, there is a breakpoint at which more sales at 35% will earn you more profit overall (and more readers) than fewer books sold at the higher rate.(If you opt for Kindle Select, ie offer your ebooks exclusively on Amazon, you'll get 70% across the board.) Price radically affects royalty rate on Amazon's KDP platform: provided you price your book between $2.99 and $9.99, you will be entitled to a 70% royalty (less a few cents for distribution costs) on each and every sale, with the exception of a few countries that are restricted to 35%.Disregard what the big names in your genre are charging, because famous authors can command a premium which their avid fans will willingly pay. Non-fiction ebooks are generally priced higher than fiction. Check out the going rate for other indie ebooks in your genre and of the same length: you are likely to find a cluster around a particular price point that your target audience is prepared to pay.Some of the points are specific to Amazon's KDP platform for Kindle books, but the principles apply to other ebook platforms, should you choose, as ALLi recommends, to “go wide” These 8 top tips will help you get the prices right for your ebooks. But what should self-published authors do? How to Set Ebook Prices Cynics may be forgiven for wondering whether they're trying to direct readers to buy the print book instead as the price difference is so small. Pricing self-published ebooks can seem especially perplexing when trade publishing houses often price their authors' ebooks close to the cost of the print equivalent. Debbie Young, ALLi's Author Advice Center Editor, distills key advice on the subject into 8 top tips. Although ebooks have been around for a long time, many indie authors still puzzle over how to price their ebooks to optimise sales and profitability.
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